Posts Tagged ‘Xbox 360’

Achievement or Trophy whoring – which turns your thumbs on?

It’s a strange phenomenon, isn’t it? In gaming years gone by, it was all about beating the game. There was no finer feeling than defeating the end boss and sitting back basking in glory as you watched the credits roll past your bloodshot, late night gaming eyes. Then it all changed.

Blame Microsoft. The introduction of those pesky Gamerscores. No longer was it enough just to play through a game. There were points to be won. Up to 1000 (or more with additional DLC). Bragging rights to be earned. Achievements to be ‘advertised’ in your sigs across all your favourite forums. Then Sony got involved by introducing Trophies on the PS3. Bronze. Silver. Gold. Platinum. Glittering epitaphs of your gaming prowess for all to see.

As a multi-platform gamer, which makes you want to go that extra mile/level/difficulty/hour? For me, it’s simple. Numbers. Honest to god, count on your fingers numbers. You know where you are with them. The higher, the better. Trophies just feels all jumbled up. 160 Bronze. 100 Silver. 28 Gold. 1 Platinum. Whatever? Give me a straightforward total and I’m happy. Today my Xbox Gamerscore stands at 36741. Easy. How do you like yours?

What an Xbox 360 can teach you about Social Recruiting

After downloading the recent Dashboard update, my Xbox had a problem during gameplay. (I’ll stop talking about videogaming right there before you click the close tab.) Suffice to say, that after searching Google for any answers – there were none. Same result on the gaming and Xbox forums. So I reverted to Twitter. After tweeting @xboxsupport with my issue, I waited. This was at 12.15am. Within minutes, I was in conversation with ^MK over the three @xboxsupport accounts that Microsoft run. By 12.45am, ^MK offered a solution. And as you’ll all be relieved to know, I’m sure – it cleared the problem.

Now what does this have to do with Social recruiting? One really simple point. Immediacy. At that witching hour, it felt great to get a response so promptly. Not only that but my opinion of Microsoft changed as quickly has the speedy resolution. It’s something we always try to do for our clients when we run their social recruiting campaigns. Unlike them, we don’t keep to ‘office hours’, we’ll run them all day and into the night – after all, prospective candidates don’t just use social media 9 to 5, so neither should we only try to reach them then.

And as social recruiting isn’t solely about job posting, their questions and queries are asked when they think of them, at any time. In recent campaigns, like @xboxsupport, we’ve averted ‘disaster’ when an ATS system went down. We’ve overcome ‘negativity’ when a system error resulted in offer/rejection emails being delayed. But it’s not just for when there’s a problem. In general, we’ve always believed in prompt replies to any messages. Candidates really do appreciate it. And we all know what that can mean for an employer’s reputation.

Will Natal kill the Peripheral?

Having just come off a fun session of DJ Hero, a thought struck me. With the incoming Natal to the 360 and the Wand on PS3, where will we be without the glorious peripherals such as the Guitar Hero/Rock Band instruments and great DJ Hero decks? And who can forget those Time Crisis pistols? Never mind all the ubiquitous Wii controller-add ons like table tennis bats, golf clubs et al.

Can you imagine playing Rock Band 12 on air guitar or, even weirder, air drumming? There’s something quite satisfying having a piece of kit in your hands – even if it’s only a plastic replica – when you’re prancing around your sofa like Eddie Van Halen.

Still technology moves on and soon ‘motion control without the controller’ will be with us. Will the 360 and PS3 versions have the Wii-effect on sales? And games? Or will it just become another flash-in-the-pan gimmick?

The ‘MAG vs ME2’ Effect

This last week has seen the head-to-head launches of two distinctly different AAA titles. If you’re a gamer you know all of this already, don’t you? But for those less involved these are the games:

MAG (PS3) – Does what it says on the box art: Massive Action Game – an online only Multi-Player (MP)with up to 256 players online in the same game with no Single Player (SP) campaign/story.

MASS EFFECT 2 (Xbox 360) – A Sci-Fi Role Playing Game adventure in Single Player only.

What these two huge releases demonstrate is how gaming has changed in recent years – the polarity of SP and MP. Before the popularity of the online MP experience games used to rely on the quality of the SP story. Then as Xbox LIVE and Playstation Network have matured, multi-player is threatening to exterminate the need/importance of playing solo.

Take Modern Warfare 2 – with an SP campaign of less than 6 hours, it’s success comes from the desire to spend hours, days and weeks of involving combat to unlock all of your perks and gain Prestige after Prestige. MAG (similarily to SOCOM) expects you to devote yourself to teamwork and gaining objectives with your fellow gamers to get the most out of it. Whereas Mass Effect 2 is hoping you’ll become so immersed in the vast universe of Sam Shepard that hours will disappear without a thought of a MP Deathmatch.

Let’s see who ‘wins’ – from the sales (and popularity) of these titles in the coming weeks.

So will gaming becoming a pure multi-player experience in the future as less and less developers and publishers see the merits of spending time (and money) on the single player story? Especially when they seem to think most of us just speed through them while waiting for our mates to come online for a Team Deathmatch or 20.