Posts Tagged ‘Social Media’

#socialrecruiting like the sex industry

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This just shows how ‘mainstream’ social media for recruitment has now become.

And illustrates why you really do need to differentiate how you do it.

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So what happened to 2013?

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This time last year, we listed our take on 13 things we hoped not to see so much of during 2013.

How did it go?

Copy Heavy Careers Websites.

Nope, still around and strangely as more sites become mobile-focused, so the content remains more copy based than visual/video

Employer Blanding.

Still plenty of me-too companies out there and for all the talk of the importance of employer branding, due to social activity, still not much movement on differentiating. (Guess that the focus on content curating means similar content?)

The Like, Comment, Share Game.

Thankfully RIP for 2013 in most cases.

Chip Shop Award Entries.

Again another one that seems to have died away, real entries for real clients is the name of the day.

Token Social Media-ism.

A difficult one – determined by how you define tokenism. Running a campaign using social media for it then leaving it to become mundane, or non-existent, would say it’s still around. But most now seem to realise the benefits, even if they’re still toe-dipping.

Social Recruiting Conference Overload.

This one has gone into overdrive this past year.

Big Data instead of Big Ideas.

Data still seems to be everyone’s fav, but…

The Over-Importance of Liking and Following.

Still here and still being used to say how successful your presence/campaign/employer branding has been unfortunately.

Design by Powerpoint.

Doubt this will ever go away for some people.

Facebook is just for Recruiting Graduates.

Nope, still the focus for so many. Shame that other sectors of recruitment are missing out.

Technology over Real Engagement.

Tech has remained the big beast as more often than not it promises engagement but then fails to deliver.

Curating Content rather than Creating Content.

More and more it’s been about creating content – for blogs. Wish for 2014 that there’s a realisation that blogging isn’t the only content creating that’s valuable on social media (especially in recruitment).

and not forgetting the infamous #NewYearNewCareer

Doubt that this perennial will ever disappear, no matter what the media.

Happy New Year from the andsome bunch.

#Mistletoe and #Vine – Merry #Xmuahs

Social Media is a King, the Recruiters sing,
The old has passed, there’s a new beginning.
Dreams of Snapchat, dreams of schh… don’t know,
Fingers numb, Facebook’s aglow.

Christmas time, Mistletoe and Vine
SoMe people thinking all of the time
With blogs on the hiring and tips in a list
A time to retweet all the good that you see

A time for sharing, a time for beliebing
A time for tweeting, not deceiving,
Live and updated and seen ever after,
Ours for the liking, just follow it faster.

A time for posting, a time for Gplussing,
A time for instagramming and fourplacing.
Christmas is love, Christmas is peace,
A time for hating and snarking to cease.

Christmas time, Mistletoe and Vine
SoMe people thinking all of the time
With blogs on the hiring and tips in a list
A time to retweet all the good that you see

Merry #Xmuahs from the andsome bunch

Social recruiting in real time

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Most of you by now will have seen ‘The Best Twitter Conversation you will see today’. Lauded as an example of how brand social media managers can join in the conversation and have some fun. Not forgetting that the whole scenario kicked off with Tesco Mobile dealing with a sarcastic customer tweet. This is yet another example of the benefits of live (and listening) social management. Where there is always a hand on the keyboard waiting for the opportunity to have a conversation (no matter which direction it may go). Much of Social Marketing has it spot on.

While over in Recruitment, there currently is a seeming obsession with making life easier with technology and the ‘effective’ use of social media through time saving platforms. Common or garden ‘Scheduling’. Now think on. Would that Tesco Mobile, Jaffa Cakes et al, scenario have ever played out for recruiters and recruitment accounts doing that? Mostly not. We think that’s a shame and the reason why 99.9% of our social management has always been live. Behind every tweet and update, there’s a real person at the keyboard. It’s amazing the number of conversations we’ve engaged candidates in by being there in real time. And not it’s always about serious recruitment questions. There’s fun to be had in recruiting too. Especially when you’re there at the moment, that’s what really matters. And it should be no surprise what a real difference it achieves to how you’re perceived as an employer. Plus it’s much more enjoyable than letting your ATS autotweet every vacancy that goes live or constantly setting up Buffer a week in advance.

100 not out

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Last week marked something of a personal highlight with the winning of my 100th award at the Recruitment Business Awards 2013.

(Not to mention, Award 101 too – but that maybe the theme for a later post.)

It got me thinking.

That after 20 years in the recruitment marketing industry, should I still be creating award-winning work? Shouldn’t there be a new generation (or two) producing better?

That when I started working in recruitment comms – digital, websites and social media – all the areas that, as an agency, we have embraced over the past years didn’t even exist. And now look at them.

That you can never stop learning. We saw the potential of Social Media over 4 years ago and began seeing how we could utilise it for recruitment. Starting from scratch, not case studies. Learning all the way, while the more cautious watched from the sidelines and only now are putting a toe in.

That the only awards worth winning, are for work that actually ‘worked’. Not just looked pretty. But work that ‘looks pretty’ and actually generated results, they’re the ones.

That you can never set out to produce an award-winning piece. It never happens. Start thinking this is the one and it never will be. Start thinking ‘I want to create the best work I can’. And it may have a chance.

That you can never disregard the ‘big idea’. It doesn’t matter if it’s a tweet or a global careers site, it should always be based on an idea. Not an execution. Not a new piece of tech. An idea that connects to the target audience.

And finally, that it’s great to be hands on. It keeps you closer to what works. Closer to the audience. Closer to what’s important. Closer to reality. And, who knows, maybe closer to Award No. 102?

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