Posts Tagged ‘Marketing’

Having no website – one year on

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It’s our first ‘Facebook Birthday’ today. A whole 365 days since we took the step to delete our website and move everything about us onto the Timeline. “Why do you need a corporate site and a Facebook page?” we asked at the time. Well, to be honest, it seems like we didn’t.

We still get similar traffic numbers to the page as we did to the site – at least through the old URL. But now we get surprise (and a few friendly questions) whenever anyone asks if we have a website they should/can look at. It’s definitely been a conversation starter with potential new clients. (And some older ones.)

We haven’t been overloaded with ‘Likes’ but we’re OK with that. As we’ve always said about Facebook, people can see you and get to know you without clicking that upturned thumb. But it’s been surprising how many people and companies are readily willing to chat via Private Messaging, as freely as they would use ye olde email.

The main difference? Obviously, it represents our USP as a Social Comms Agency, by virtue of being living proof of what we do and believe in. It’s our ‘live’ showcase of what we’re up to. (Sometimes as we’re up to it.) The most unexpected benefit? Gaining a client who’s first point of contact with us was directly through the page.

Wonder what the next 12 months will bring?

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We don’t have a website anymore.

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What? That is correct. From today, our website is no more. Our Facebook page is our ‘new’ website. Why? Exactly – why do you need a corporate site and a Facebook page? For us, we don’t. As we love the social space, work in it (and sometimes feel like we live in it), why would we need an old-fashioned URL somewhere else? It’s got everything we need. And we think everything you need to know more about us and what we do. Have a look for yourself. Here’s the link. (Oh, and we’d love it if you liked it…)

Alien Invasion sparks Twitter Involvement

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Where were you when The Reapers invaded Earth? Well, if you were a gamer waiting for the launch of Mass Effect 3, you were probably reading the reports from Emily Wong on the @AllianceNewsNet under the hashtag #solcomms.

During the day of March 5th and carrying on through the 6th, you could see how the Earth was falling – not just from this ‘news reporter’ but the from the multitude of ordinary citizens around the world who told of their experiences. From across the US of A to the UK, from Europe to Australasia – the tales of heroism and desperation came flooding in. @103rdMarinesDiv tried to firefight the invasion while civilians made it to the evac points. @Sintakhra, the UK Communication Net, kept track of the mighty SSV Normandy and its intrepid Commander Shepard – as the fleet fought its way to safety. Even after the final message from @AllianceNewsNet at 3.45am – < Signal Lost > – the story continued.

That’s exactly what it was. A brilliant exercise in Twitter marketing, conceived by Bioware for the launch of the aforementioned videogame, Mass Effect 3. Of all the hundreds of Twitter accounts that recounted tales of Husks, Cannibals and Reapers – just one was set up by Bioware, @AllianceNewsNet. That started the story, the rest carried it on. There was no cheesy ‘RT this’, no prize for taking part, no encouragement to spread the word. But the ME Fans did just that.

They got involved. They made the story theirs. Through adding their own adventures to uploading pics of the events. (Yes, people even created their own photo evidence). Sure it’s geeky. Very geeky. But it was engaging. Enough for many to get carried away for a while in the fantasy, having a bit of fun, being drawn together, building the hype – and ultimately, creating a nice bit of marketing for the game itself.

All in all, it was a 21st century social media ‘role tweeting’ reboot of the infamous ‘War of the Worlds news broadcast’ by Orson Welles on October 30 1938. When millions of Americans tuned in (and panicked) to reports of the Martian invasion of the earth. Though this time, they didn’t hide in cellars, load real guns and wrap their heads in wet towels as protection from Martian poison gas, they picked up their game controllers and prepared to ‘take Earth back’.

It’s all about telling a story in Social Media nowadays – for marketing and social recruiting – and this is a classic example of what can be achieved.

Personal branding is on the cards

The humble business card. How important are they now in this social media age? A time when your contact details can be shotgunned across many a social network for everyone to find. So why not use them as a marketing tool? Or a vehicle for some personal branding in the corporate world? (And if you can, have a bit of fun at the same time.) That’s our philosophy. Having recently moved, we obviously had a need to replace our last ones – a ‘Series of 20 to collect’ cards.

This time we’ve gone all ‘technology’ on them – QR coded, no less. And nothing else. No phone details. No addresses, either street or email. Nothing ‘written’ except for a URL, just in case you don’t have/know what a QR code is. We all designed our own cards – for print and online. With no corporate edict, apart from the inclusion of the andsome ident on the reverse and the QR code. These are mine.

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Where does the code take you? To a personal webcard page. You’ll find all the usual business details and links to online presences, as well as an insight into what we’re individually like too. To see mine, scan the code below or click this link: myandsome.com/mark

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We’ll obviously keep updating our personal pages as time goes on – that’s the beauty of it. Your personal brand never stops growing and evolving, so why should it stagnate on a piece of card?

How we create the whole recruitment experience…Recruitment Effectiveness

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The fifth (and final) in our week of blogs about all aspects of recruitment as demonstrated by our nominations at the CIPD Recruitment Marketing Awards 2010:

What would attract six ‘creatively-minded’ individuals from a diverse range of backgrounds to join a unique internship at ITV Studios? To learn, understand and develop Global TV formats and programming. And all on a minimum budget. Yes, there was no army-sized wallet to dip into here. (But many congrats to Skive for what they did – no sore losers here.)

What we did do here was stretch the budget to its maximum impact with a multi-media campaign including on-campus posters, digital advertising targeting diverse communities, some social recruiting via Twitter and a stand alone microsite.

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In just two weeks, the website (the only place containing information on the internships and how to apply) received over 1,800 visits in just 2 weeks.

Even though, the vacancies were in London it also received visits from 33 countries from all four continents – including students from 26 worldwide Universities. Interesting, when the campus posters only appeared in 5 London ones.

We had Twitter conversations with like-minded candidates from across the globe too. Plus the Tweeting wasn’t ‘Bot-feeds’ of links to the microsite, we engaged in general TV topics and created trending topics such as #TVTuesday to generate more interest and appeal.

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So the results? Well, unlike the average internship (or recruitment process in general) ITV Studios weren’t interested in just your average CV and covering letter application. (In fact, we actively discouraged them.) No, the call was for ‘creative’ applications. And they came in their hundreds. Shoes. TV sets. Films. You name it (and you probably can’t some of them), ITV received them. 50 applicants made it through to the assessment workshops and the final successful six shone from there.

And that brings the curtain down on our ‘whole recruitment experience’ week. We hope you’ve enjoyed it and found it a useful insight into what and how we do ‘our stuff’.

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