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RADS Blog Week Day 5: Five #andsomewinners

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What a night. Five shiny RAD Awards to find room for. Three awards for the wonderful Zizzi – Best Campaign, Best Campaign Website and Best Digital Marketing. Two awards for brilliant ITV – both for @ITVexperience – Best Emerging Talent and Best Use of Social Media. We’re so happy. And so grateful to be working with great clients who give us the opportunities (and trust) to produce results like these.

Moreover – as we blogged about after the CIPDs last year – we’re particularly proud to have won a non-social media category with a purely social media based campaign. Evidence, we think, that social recruiting is now an established recruitment approach.

A ‘picture’ is worth a 140 characters

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Twitter’s for words. 140 characters to say something with. Something relevant, intriguing, perhaps even witty. That’s all you can do, right? No. Ever heard of ASCII art?

(Prepare for a Geek speak paragraph.)

ASCII art is a technique that consists of pictures pieced together from the 95 printable (from a total of 128) characters defined by the ASCII Standard from 1963 and ASCII compliant character sets with proprietary extended characters (beyond the 128 characters of standard 7-bit ASCII).

(Phew. Normal service is now resumed.)

So now imagine what you could do to attract the attention of the average student. They use the online space at pace. What makes them stop and react on Twitter? How about a ‘picture’, perhaps. But no ordinary one though. One created ASCII-stylee. The reason? To create impact – with the audience. To be noticed – as widely as possible, thank you Mr ReTweet. And above all to create a response.

The above OMG generated over 400 click-thrus. And together with another four ASCII tweets, this ‘mini-campaign’ produced almost half the click-thrus in our social recruiting campaign.

Now do you remember that last *new vacancy* or ‘Now Hiring’ tweet you saw…

Social ‘Protesting’ proves the engagement of Social Media

As I sat on my macbook last night, Twitter and Facebook were alive with the events happening in Libya – from the weekend protests to the live TV speech of Gadaffi’s son, Saif al-Islam. After the successes in Tunisia and Egypt – plus the present protests in Bahrain and forecast for more in Iran and Yemen – can there be any doubt about the effectiveness of Social Media in the ‘real world’?

This isn’t marketing or recruitment – it’s much more important than those, as it is literally about life and death. (Please, let’s take a moment to remember all those who have given their lives in these times.)

It’s not about the latest widgets, cool tech or the effective way to create a ‘community’. No, it’s about the basic driving force at the heart of Social Media – Engagement. Pure human connection. The enabling of focus – whatever the motivation. As a vehicle for spreading ‘the word’ – both good and bad – quickly, effectively and passionately, Social Media is without equal. For the ability to inform, motivate and produce ‘action’, well… with all the recent and on-going events no-one can doubt its power.