Archive for Technology

So what happened to 2013?

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This time last year, we listed our take on 13 things we hoped not to see so much of during 2013.

How did it go?

Copy Heavy Careers Websites.

Nope, still around and strangely as more sites become mobile-focused, so the content remains more copy based than visual/video

Employer Blanding.

Still plenty of me-too companies out there and for all the talk of the importance of employer branding, due to social activity, still not much movement on differentiating. (Guess that the focus on content curating means similar content?)

The Like, Comment, Share Game.

Thankfully RIP for 2013 in most cases.

Chip Shop Award Entries.

Again another one that seems to have died away, real entries for real clients is the name of the day.

Token Social Media-ism.

A difficult one – determined by how you define tokenism. Running a campaign using social media for it then leaving it to become mundane, or non-existent, would say it’s still around. But most now seem to realise the benefits, even if they’re still toe-dipping.

Social Recruiting Conference Overload.

This one has gone into overdrive this past year.

Big Data instead of Big Ideas.

Data still seems to be everyone’s fav, but…

The Over-Importance of Liking and Following.

Still here and still being used to say how successful your presence/campaign/employer branding has been unfortunately.

Design by Powerpoint.

Doubt this will ever go away for some people.

Facebook is just for Recruiting Graduates.

Nope, still the focus for so many. Shame that other sectors of recruitment are missing out.

Technology over Real Engagement.

Tech has remained the big beast as more often than not it promises engagement but then fails to deliver.

Curating Content rather than Creating Content.

More and more it’s been about creating content – for blogs. Wish for 2014 that there’s a realisation that blogging isn’t the only content creating that’s valuable on social media (especially in recruitment).

and not forgetting the infamous #NewYearNewCareer

Doubt that this perennial will ever disappear, no matter what the media.

Happy New Year from the andsome bunch.

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Search Engine ‘Optimisation’ should start on your own site

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How many crap jobs does your careers site contain? Searching on jobsites for jobs with no prospects? Amazingly they do exist. Obviously taking transparency and honesty in recruitment to the max. Try finding similar opportunities on yours.

Digital Designer #andsomejob blog

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We’re looking again. Looking for another newbie to join our andsome team. This time it’s all about a Digital Designer. We’re a digital social communications agency heavily into employer branding, recruitment marketing and social recruiting. And we’re into pushing boundaries across digital and social media. (Being rewarded by many an award or two over recent years is proof of our success.) From video-only websites to social community management, we’re different. Not having our own website, but a Facebook page – This is andsome – is proof of our belief. And why we’re after a different type of Digital Designer is again proof of our approach too.

We’re looking for someone who loves the World of Web – and is comfortable with everything from designing to coding. A knowledge of video – filming and editing – would be great, as we create and produce all of our own video content. And an interest in social media would do no harm, as we are constantly creating, managing and building social presences for our clients on a daily basis. We can offer you loads of opportunity and experience across a whole range of different clients – from global hotel chains to European FMCG businesses, from videogame companies to sandwich shops. We’re a small team. You’ll often be working with me, the Creative Partner. You’ll get so much exposure to so many different projects.  You’ll gain so much experience so quickly.

If you like the look, sound and feel of all that, then send your CV/links to mark@weareandsome.com or you can chat with us on Twitter @andsomepeople

The future of recruitment is… now

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Direct resourcing has always been around – it just wasn’t as fashionable and some HR/recruitment weren’t so accountable.

Employer Branding was driven by employees way before it became popular to blog about it.

Technology is here – how it’s used is what matters, rather than just what it does.

Social media has had an effect on recruitment for the past 4 years – there’s no need to keep talking about what it could do, it’s what it does that matters.

Talent communities existed before social media or the latest social-enabled ATS technological advance.

Looking for quality candidates, rather than quantity has always been the holy grail.

Candidate Engagement wasn’t just ‘invented’ when organisations started using social media for recruitment.

Word of Mouth about opportunities happened way before you could tweet a link.

Spreading the word of jobs on Social Media is not a problem, it’s how you ‘post’ them that counts.

Website User experience isn’t Candidate Experience – it’s wider than that.

Recruitment marketing has been around for years – it’s quite worrying when recruiters think it’s a relatively new approach.

It’s time to keep it real. Too many conferences that offer the same topics/opinions/case studies will make it stale.

The time for talk is done, the time to do is here.

Lucky ’13

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It’s almost 2013 (or it probably will be when you read this).

So, rather than looking back on 2012 or predicting what will happen in 2013, here’s our andsome take on 13 things we’re hoping not to see so much of during the next 12 months.

Copy Heavy Careers Websites.

Employer Blanding.

The Like, Comment, Share Game.

Chip Shop Award Entries.

Token Social Media-ism.

Social Recruiting Conference Overload.

Big Data instead of Big Ideas.

The Over-Importance of Liking and Following.

Design by Powerpoint.

Facebook is just for Recruiting Graduates.

Technology over Real Engagement.

Curating Content rather than Creating Content.

and not forgetting the infamous #NewYearNewCareer

Happy New Year from the andsome bunch.

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