Archive for Diversity

Why recruitment is a social experience… for Diversity

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Can social media be utilised to show the importance of Diversity to an organisation? Why not. For more and more people social media is part of their day. For news. For events. For causes. For business. And for ITV, it’s there for understanding their candidates and viewers – on top of being a platform for promoting themselves as an employer concerned about diversity in all its forms. To enable this, Facebook acts as an information hub and Twitter helps drive the conversations.

On Facebook, not only are there some aspirational and informative pieces from a variety of people of diverse backgrounds, but the page promotes diversity initiatives from the TV industry and specific ITV job opportunities/schemes aimed at various diverse audiences, such as BAME and LGBT.

Twitter is used for social listening, to gather feedback from the TV industry and potential employees and to promote ITV as a diverse employer. This centres around regular twitter chats – #ITVchat – which have covered subjects from Disability, Women in the workplace, Working families and LGB. These chats attract involvement from more than just potential ITV employees – organisations such as Stonewall to other media businesses like the BBC join in. Not surprisingly, they also engage and involve ITV employees. But unexpectedly, these ITVchats almost always make it into the top Trending Topics, such is their popularity.

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The discussions are fed back within ITV and are helping the business understand how it connects with their diverse community – not just employees and candidates but viewers as well – all to help future employment and programming.

Another interesting development is that the social media accounts have been used as personal sounding boards by some individuals – from the prejudice shown towards a gay runner to a person with mental issues trying to start a career in TV – all by direct messaging. That’s how personal social media can be – and the importance it can play in diversity.

ITV (aka @Moveonup2ITV on social media) is shortlisted in the Best Diversity Initiative at the CIPD RMAs. Fingers crossed for tonight.

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Personal branding is on the cards

The humble business card. How important are they now in this social media age? A time when your contact details can be shotgunned across many a social network for everyone to find. So why not use them as a marketing tool? Or a vehicle for some personal branding in the corporate world? (And if you can, have a bit of fun at the same time.) That’s our philosophy. Having recently moved, we obviously had a need to replace our last ones – a ‘Series of 20 to collect’ cards.

This time we’ve gone all ‘technology’ on them – QR coded, no less. And nothing else. No phone details. No addresses, either street or email. Nothing ‘written’ except for a URL, just in case you don’t have/know what a QR code is. We all designed our own cards – for print and online. With no corporate edict, apart from the inclusion of the andsome ident on the reverse and the QR code. These are mine.

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Where does the code take you? To a personal webcard page. You’ll find all the usual business details and links to online presences, as well as an insight into what we’re individually like too. To see mine, scan the code below or click this link: myandsome.com/mark

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We’ll obviously keep updating our personal pages as time goes on – that’s the beauty of it. Your personal brand never stops growing and evolving, so why should it stagnate on a piece of card?

How we create the whole recruitment experience…Diversity

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The second in our week of blogs about all aspects of recruitment as demonstrated by our nominations at the CIPD Recruitment Marketing Awards 2010:

In 2009, ITV overhauled its approach to Diversity by introducing a new strategy – one all about Talent. It’s main aim – to attract and develop a diverse talent pool. Obviously, Diversity at ITV is essential to generating varied ideas and ensuring programmes are authentic and representative of the ITV viewing audience.

Working closely with ITV, we helped develop a brand and communication strategy that would convey the importance and value of diversity in the search for the best talent for the business.

Externally, the Talent strategy was built through various initiatives and schemes such as the ‘Foundation Placement Scheme’ and ‘Enabling Talent’ which successfully attracted and developed new diverse talent while changing the perception around who works for ITV – which is built around industry legacy and onscreen portrayal.

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Internally, ‘Talent Champions’ were recruited from all areas of the business to act as ambassadors for ITV – both internally and externally. Each one championed a specific equality strand to raise diversity awareness and promote ITV’s activities externally. All to help ITV attract new recruits from the whole spectrum of diverse backgrounds.

Creatively, the challenge was to avoid using the ‘usual’ diversity clichés and tokenistic ‘equal opportunities’ approaches that most organisations deem appropriate. The communications had to be ‘real’ and believable – to both potential candidates and existing employees.

ITV Diversity ad

Since the strategy was launched there has been a significant rise in the number of applicants with disabilities and more disclosure around sexual orientation from applicants. While internally, the strategy as created an environment of opportunity – all around finding and developing the best talent rather than ‘diversity’ being just a corporate responsibility.

And that’s why we’re hoping for a good reaction in the Diversity Award category tomorrow night.

How we create the whole recruitment experience…to be continued

Next week on Wednesday is the awards night of the 30th CIPD Recruitment Marketing Awards. We at andsome with our clients ITV, Nando’s, Paul UK and Zizzi are all lucky enough to have five nominations on the night. And they’re not in what we call the ‘beauty’ awards such as Best Art Direction or Best Website.

No, they’re in the more ‘serious’ business-related categories of Best Internal Recruitment Communication, Best Employer Brand, Recruitment Effectiveness, Diversity and Best Candidate Experience. These categories are the one’s that show how client and agency can work together to create recruitment that attracts, engages and successfully recruits in an effective way. That’s why we’re always prouder to be nominated for (and maybe even win) these than the others. We love using our creativity but the true measure of it is when its effectiveness is proof of its success.

So in celebration, every day next week we’re going to blog about each one of these areas. We’ll show some of the nominated work and talk about their whats, hows, and whys.

And who knows, after Wednesday some of them may have even gone one better than being ‘on the shortlist’. Here’s hoping.