Social recruiting in real time

 photo Teacakes_zpsdd4f4f73.jpg

Most of you by now will have seen ‘The Best Twitter Conversation you will see today’. Lauded as an example of how brand social media managers can join in the conversation and have some fun. Not forgetting that the whole scenario kicked off with Tesco Mobile dealing with a sarcastic customer tweet. This is yet another example of the benefits of live (and listening) social management. Where there is always a hand on the keyboard waiting for the opportunity to have a conversation (no matter which direction it may go). Much of Social Marketing has it spot on.

While over in Recruitment, there currently is a seeming obsession with making life easier with technology and the ‘effective’ use of social media through time saving platforms. Common or garden ‘Scheduling’. Now think on. Would that Tesco Mobile, Jaffa Cakes et al, scenario have ever played out for recruiters and recruitment accounts doing that? Mostly not. We think that’s a shame and the reason why 99.9% of our social management has always been live. Behind every tweet and update, there’s a real person at the keyboard. It’s amazing the number of conversations we’ve engaged candidates in by being there in real time. And not it’s always about serious recruitment questions. There’s fun to be had in recruiting too. Especially when you’re there at the moment, that’s what really matters. And it should be no surprise what a real difference it achieves to how you’re perceived as an employer. Plus it’s much more enjoyable than letting your ATS autotweet every vacancy that goes live or constantly setting up Buffer a week in advance.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: