When branding is more than a logo

In a time when brand guidelines seek to stifle creativity. When exclusion zones, minimum sizes, usage do’s and don’ts rule the roost. Where brand guardians fiercely protect their turf over the insurgent designer who dares to be creative by ranging the brand font right. Along comes the day when a brand proves you can be far bigger than your ‘brand identity’. Well done Sun.

 photo TheSon_zpsff844383.jpg

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: