It’s all about the uniqueness… of your careers website

{ 07/10/2013 @ 8:01 am } · { Branding, Creativity, Design, Employer Branding, Recruitment, websites }
{ Tags: Awards, CIPD, Design, Digi Awards, Recruitment, Website }

As the web changes and the social platforms influence the way it’s used, sometimes you’d be forgiven for thinking it’s becoming more uniform. Careers website design seemingly borders on template formula. Any ‘big idea’ from an employer brand is often left on the homepage. And web technique, or technology, can overshadow the messages you’re trying to promote.

For SC Johnson, the site ‘lives and breathes’ the Responsible Careers employer brand. From the ‘environmental’ Tree Navigation to the revealing of the SCintilating facts. From the Point of View of the employees to the ‘personality’ of the animated infographic videos. For a company that makes ‘chemical’ products, it portrays the real human side of an FMCG business.

That human side is also upfront on EAT careers. The video only site promotes the passion of the people who work there. Filmed without scripts. In their words. In their shops. No fancy production. Real, honest communication. In three words. Just like the brand itself.

Then there’s a brand with an ‘image problem’. Whose stores are seen as jumble sales. But the reality is so different. That’s TK Maxx. Where managers have more autonomy than almost every other high street, fashion retailer. But who would think that? Not many which is where a single-minded website comes into play. Highlighting what happens in a day. Hearing from existing Managers about what it’s really like. Understanding the success of the business. Testing yourself to see if you could manage one. All ensuring that you change your mind about the TK Maxx ‘experience’ and see the reality.

EAT was shortlisted in Best use of Digital Media in Recruitment at the Digiawards last night. And in tonight’s shortlists at the CIPD Recruitment Marketing Awards, we have TK Maxx in Best Recruitment Website and the SC Johnson site is part of the the Best Employer Brand entry. All our fingers and toes are crossed.