Archive for March, 2013

Having no website – one year on

 photo 2069_72040691728_8582_n_zpsf1d500ef.jpg

It’s our first ‘Facebook Birthday’ today. A whole 365 days since we took the step to delete our website and move everything about us onto the Timeline. “Why do you need a corporate site and a Facebook page?” we asked at the time. Well, to be honest, it seems like we didn’t.

We still get similar traffic numbers to the page as we did to the site – at least through the old URL. But now we get surprise (and a few friendly questions) whenever anyone asks if we have a website they should/can look at. It’s definitely been a conversation starter with potential new clients. (And some older ones.)

We haven’t been overloaded with ‘Likes’ but we’re OK with that. As we’ve always said about Facebook, people can see you and get to know you without clicking that upturned thumb. But it’s been surprising how many people and companies are readily willing to chat via Private Messaging, as freely as they would use ye olde email.

The main difference? Obviously, it represents our USP as a Social Comms Agency, by virtue of being living proof of what we do and believe in. It’s our ‘live’ showcase of what we’re up to. (Sometimes as we’re up to it.) The most unexpected benefit? Gaining a client who’s first point of contact with us was directly through the page.

Wonder what the next 12 months will bring?

Can’t the recruitement industry spel anymore?

 photo Recruitementheadline_zps53caee79.png

Or do people just not care? Every day, without any exaggeration, you see a totally inept mistake. From Eshots. Blogs. Social Media. Infographics. Even client work on agency websites. There’s a typo (or even two). An improper punctuation here and there. They’re on communications. Selling your business. Or on behalf of your clients. Recently they’ve become more apparent. Now I’m not some grammar geek on the hunt to catch anyone out but when you see this almost daily it’s difficult not to notice them. Or maybe that’s just me and my years in advertising, being taught and then practising the art of craft and importance of detail. But there seems to be a growing sloppiness.

The cause? Laziness? Poor education? Time pressures? Lack of attention? It’s as easy to get it right, as it is to do it incorrectly. Back in the day, this would all have been inexcusable. If pointed out, shame would follow. Apologies made. In this social age, where misspelt tweets are one thing – thank god, for the scapegoat of predictive text – it seems it’s ignored, forgiven, accepted.

As the majority of recent offenders are companies, organisations and agencies involved in the world of recruitment, do they care so little about their reputation? Do their clients or customers care even less? It seems as we get more technologically advanced, we are forgetting all the old skills we used to practise. Poofreading for one. Not relying on spellcheck for two. Having some pride in what you do, three. And four, holding your hands up if you’ve made an honest mistake that someone spots. Interestingly, of a few recent sightings where we’ve ponted out a spelling fail only one company was open enough to acknowledge it. Kudos to them. As to the rest… think they’ll even spot the two deliberate spelling mistakes in this blog (and they’re not the ones in the title)?

Facebook’s news feeds social recruiting impact

 photo Facebook_zps01b86e26.jpg

What’s new for the social recruiting arena? Bigger images for one thing. Now your content does need to get noticed. More area. More impact. Higher resolution. Higher interest. Hopefully, this means much more thought about using own, rather than generic, content. And the disappearance of those non-visual page updates which looked rather invisible, even now, in the current feed.

But there’s more to the big picture of this latest Facebook update than that.

There are the Feeds themselves. That means more choice. On top of the current stream, there’s All Friends, Photos, Music and Following. The first three are obvious. The last one, Following, contains all the Pages you like and People you, well..follow. Which means your content is going have to work even harder. Relevance will no longer be an optional extra.

And to top all of this, finally, the Facebook experience will be identical across desktop, tablet and mobile. It was about time. And it’s yet another interesting installment since the introduction of Timeline for Pages just 12 months ago.

Social recruiting can be really personal

Social media for recruitment. There’s much talk about engagement. Finding the right job hunter. Searching for the passive candidates. Spreading effective content. Generating the correct ROI. Creating an Employer Brand. Ultimately, it always comes down to the hiring.

But there can be another side. When social media transcends the worry about the application process into something more personal. Rather than platitudes that this would be a dream job, it turns to talk of experiences from real life. And in our role as social media community managers, we’ve seen this touching side of recruitment, time after time.

Take someone who suffers from an extreme form of epilepsy. They contacted the Twitter account, after asking for a follow, and then enquired about how to gain a foothold in the industry for a career. We took up the conversation. For them it took the extreme effort of a chain of Direct Messages over a 45 minute period to fully explain their situation. For us, it was an extremely emotional conversation, as you saw the passion and frustration coming through. We pointed them in a useful direction.

Then, late one night, there was a girl trying to apply for a role but there were issues with the online application form. We were on hand to help. She then cam back to say she couldn’t apply because of family pressures due to her mum suffering from MS. We talked with her about the situation. (She even RT’d some of our replies.) She never applied. But hopefully, we helped her that night.

Another occasion, a gay man talked to an account about how he’s been victimised in a previous job because of his sexuality. We offered some advice. Other followers joined in the conversation. He appreciated all of the support.

You would never, necessarily, be exposed to these kind of ‘recruitment’ issues, if it wasn’t for the openness of social media. And only if your social media accounts show that they have a human side. Providing a platform for real conversations, not just jobs. The next time the question is raised of  ‘Is this Social Media effective for recruitment?’ remember that it’s effects can more worthwhile, far more wider reaching, than you could have imagined.