Archive for February, 2013

The future of recruitment is… now

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Direct resourcing has always been around – it just wasn’t as fashionable and some HR/recruitment weren’t so accountable.

Employer Branding was driven by employees way before it became popular to blog about it.

Technology is here – how it’s used is what matters, rather than just what it does.

Social media has had an effect on recruitment for the past 4 years – there’s no need to keep talking about what it could do, it’s what it does that matters.

Talent communities existed before social media or the latest social-enabled ATS technological advance.

Looking for quality candidates, rather than quantity has always been the holy grail.

Candidate Engagement wasn’t just ‘invented’ when organisations started using social media for recruitment.

Word of Mouth about opportunities happened way before you could tweet a link.

Spreading the word of jobs on Social Media is not a problem, it’s how you ‘post’ them that counts.

Website User experience isn’t Candidate Experience – it’s wider than that.

Recruitment marketing has been around for years – it’s quite worrying when recruiters think it’s a relatively new approach.

It’s time to keep it real. Too many conferences that offer the same topics/opinions/case studies will make it stale.

The time for talk is done, the time to do is here.

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It’s not what you look like

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During a Twitter conversation about candidates engaging on Social Media, through the #SRTech hashtag last week, the old ‘debate’ of People v Logos came up. To us, it’s one of those social media myths that are perpetuated by many of the SoMe Gurus out there. Those who think that the nature of social media means it should only be a ‘person’ representing the brand. Because people buy people and will only talk to people, engage with them, trust them – more than they would the ‘corporateness’ of a brand identity. Really?

Have you seen the engagement of Innocent on Twitter? Nando’s on Facebook? Remember 02 last year? They’re all social marketing examples but they all show how people buy logos. It’s no different in recruitment. We don’t see why people think it should be. Candidates buy brands. Want to work for them. They don’t want to work for the Recruiter in the avatar, they want to work for the brand – it’s culture, ethos and products.

It comes back to something more fundamental than looks. Behaviour. That’s how we approach all of the brands we work with. How the Twitter tweets. What the Facebook updates. The LinkedIn discussions. The Google+ hangouts. The way you engage with candidates. It’s what makes the Candidate Experience. And ultimately, determines how they view and engage with you as a potential employer.

What is important in engagement?

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Nowadays, engagement is the social recruiting flavour of the day. And so it should be. Getting people talking about you – and perhaps, more importantly to you – rather than just following and liking. But how key is it? There are still plenty of discussions around today focusing on involving not broadcasting. It’s a topic that’s been doing the rounds for a good couple of years or so. (In fact, we first touched upon it 2 years ago with ‘It’s okay if no-one Likes your social recruiting’.)

After all this time, and all the developments there have been, our view on this hasn’t really changed. There will always be Lurkers. Come on, who out there ‘watches’ certain accounts but doesn’t get ‘involved’ with them? We all have, haven’t we? And we’re all part of this social media world as a profession not just using it for fun. It can be a matter of time. Confidence. Interest. Whatever. So, Lurkers don’t Engage. They won’t Like. ReTweet. Or +1. They might Follow. But, one thing they will do is Apply.

Just like on a Twitter chat, a core audience will take part in engaging with your Twitter account or Facebook page but there will be many more ‘listening’ from afar. There in the background. Taking notice. Being persuaded. Clicking links. Who’s to say they’re not right for your business/organisation/role?

That’s why, in this new era of Big Data, of all the figures bandied around – Followers, Likes, Shares, Talking About, even Click-Thrus – the most important one is number of applications. It’s great to have real engagement but without any ‘action’, it’s just all talk.