How the RAD Awards have changed in 20 years

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This was 1994. The year I first set foot into the Grosvenor House to experience the British Recruitment Advertising Awards – as the RADs was then known.

(And it was also the first time I took to the stage to pick up the first of many coveted RAD awards – for a ‘Red Hat’ DPS ad for Pizza Hut.)

My how things have changed in the world of recruitment comms since then.

Scan that list of categories. Most were about how you targeted candidates in particular specialisms. Nowadays, it’s almost all about the types of ‘media’ used.

Ironic really. When, in the recruitment market of 2013, it’s all about the candidate experience.

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