Archive for December, 2012

Lucky ’13

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It’s almost 2013 (or it probably will be when you read this).

So, rather than looking back on 2012 or predicting what will happen in 2013, here’s our andsome take on 13 things we’re hoping not to see so much of during the next 12 months.

Copy Heavy Careers Websites.

Employer Blanding.

The Like, Comment, Share Game.

Chip Shop Award Entries.

Token Social Media-ism.

Social Recruiting Conference Overload.

Big Data instead of Big Ideas.

The Over-Importance of Liking and Following.

Design by Powerpoint.

Facebook is just for Recruiting Graduates.

Technology over Real Engagement.

Curating Content rather than Creating Content.

and not forgetting the infamous #NewYearNewCareer

Happy New Year from the andsome bunch.

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Doesn’t HR like Social Media?

It seems like last week was HR and Recruiting awards week. Personnel Today Awards. The MARAs. In-house Recruiters Awards. It should have been a busy time on the old hashtag streams (that every award scheme under the sun naturally runs these days). But was it? Not particularly. #MARA2012 had some activity. #IHRA2012 had even less. But the grand-daddy of HR awards? Well judge for yourself:

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Well, what do you think? Pretty poor, we’d say. As HR (and in-house recruiters) are becoming more enlightened to the benefits of social media, you’d think there’d be more usage to show off what the best of the industry is up to. No? With all the companies there who actually do embrace it, as well as a clutch of recruitment experts who go around the conference circuit expounding the values and benefits of using these channels effectively, wouldn’t you expect more than 160 tweets by the time the final award had been presented?

We know the challenges of ‘hosting’ an event on Social Media, it is, and it takes, hard work – maybe the #PTawards was let down by lacklustre hosting by @personneltoday?

It was interesting watching the stream crawl along on Wednesday night. Especially when running it alongside another awards stream at the same time.

That was for the Social Buzz Awards. Only in their second year, and with a penchant for events in Football Stadiums – Wembley first year, Emirates this time around. It’s a small event with a third or less of the attendees at the Grosvenor House. And it’s for social marketing agencies and clients. So yes, you’d expect it to be busier in the #Buzz_Awards stream, but this much more:

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Yep, there was so much more engagement. More hosting by @Buzz_Awards. More banter. More Tweeters. And so much more… wait for the pun… buzz about. Looking in, which would appear to be the more interesting and switched on? Now, isn’t that how social media is supposed to help represent your company to the world too?