Content. Content. Content.

{ 09/13/2012 @ 7:39 am } · { Creativity, Effectiveness, Recruitment, Social Media, Social recruiting }
{ Tags: Creativity, Employer Branding, Recruitment, Social Marketing, Social Media, Social Recruiting }

Yep, we all love good, funny, interesting stuff these days. That’s why much of the talk in social recruiting is about content nowadays. Content to Like. Content to share. Content to get you noticed. Invariably, this is being narrowed down to photos. (Plus the odd video or two, naturally.) And when we say photos, do we mean all those cutesy animal memes that are de rigueur at the moment in social marketing circles? Almost. But there is a question you must ask yourself. This content, any content, will it build my employer brand long-term or is it just a cheap method to gain some ‘notoriety’ in the short-term? That is the key.

There is an overload of content out there you can share. Blogs. Pics. Vids. News. It’s great to share other people’s content, it shows you’re aware, helpful and not ‘corporate’. Photos and videos are the most shared forms of it out there. But is it better to share others or your own? Sharing curated content is nowhere near as powerful as sharing created content. It’s almost the same as an autobot Twitter job feed, in our opinion. We say your ‘own’ wins hands down. Sure it may take some extra effort. Getting that blog written, planning a strategy for using Instagram or producing a video but it says more about you as an employer (and business) than another ubiquitous link. But you do only get out of it, what you put in. The right content builds a picture (no pun intended) of your business. Your people. And most importantly, your employer brand.

So think carefully about your approach. Would even a simple well written, interesting tweet say more about you as an employer than sharing yet another LOLcats video? Just remember, first impressions aren’t always lasting impressions.