The yawn on Twitter: Jobfeeds

{ 05/09/2012 @ 7:23 am } · { Creativity, Social Media, Social recruiting }
{ Tags: Effectiveness, Social Media, Social Recruiting, Twitter }

Twitter jobfeeds. There’s the (occasional) good, the (often) bad and the (extremely) plain boring. Imagine the surprise when you see how Twitter’s very own jobfeed, @Jointheflock, does it. You’d be expecting something good.

Now it’s not too long ago, the recruitment twittersphere went a little bit ga-ga over a certain ‘pastiche’ employer video by the same username. But can the same be said for this update? No chance. It’s exactly the same as the majority of jobfeeds. (Except many of those, at least, think to include a hashtag or two to boost their reach.) It’s extremely underwhelming.

Now, we know that Twitter probably doesn’t have to try too hard to attract new recruits but shouldn’t you, at least, try to show your own ‘media’ to its best advantage?

Part of our andsome blog #Tweetweek series – inspired by having reached 10,000 updates on Twitter as @andsomepeople