What’s going on? Websites, especially careers sites, seem to be losing all individuality. Remember the old acid test for seeing if your work was well branded? No? Then shame on you. When you covered over the logo and you could still ‘see’ who the communication was from. Go on, pick a few websites. Do the same. 2.0 stylee – just scroll down to hide the logo at the top of the page. Do they ooze the brand personality? Or do they blend in with each other? Where is the Big Idea?
Careers sites used to have them. Some still do. But nowadays you’re more likely to find a pick ‘n’ mix of the same old familiar ‘copy templates’. But with plenty of ‘head and shoulders’ profile videos. Different? Engaging? Once upon a time. But now, most just ‘bland’ into each other. Cutting from those talking heads to shots of open plan offices full of people sat at computers. “It’s showing what it’s really like” you say. It’s revealing very little of the culture of the business, is what we think. This type of video-added careers site is fast becoming the new recruitment ‘ad borderstyle’. They all do the same thing. Show a similar type of content. And all last for around 2 minutes. Vive la difference.
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