Archive for March, 2011

Social recruiting can be social marketing too

Doing the rounds community managing our Social Recruiting Twitter accounts yesterday, I came across a conversation in a stream wishing that one of our retail clients had an online store to buy from. It was just a random tweet. The client’s marketing Twitter didn’t pick it up as they’d ‘clocked off’ earlier in the evening. So, taking off the recruiting hat, I tweeted that they did with the link to their e-commerce site – after all, recruitment is about promoting the business as much as any vacancies, right? Within 15 minutes, received a reply saying they’d placed an order. All of this between 10.30 and 10.45pm.

Now that person will probably never want to work for this retailer, but they may know someone who will. As it happens they are a magazine and radio journalist, I discovered afterwards, so that could work in our client’s favour at some point. Plus the brand reputation of our client has gone up a notch, all for an ‘out-of-office-hours’ tweet. Bi-winning, as Charlie Sheen would say.

It’s another small, but we think powerful, example of the benefits of utilising social media channels for recruitment. Especially, to all those nay-sayers and ostriches out there who don’t think (or want to ignore) that people will connect with ‘recruitment accounts’. Or that they’re far too much of a risk as you’ll be overwhelmed with negativity to the brand.

Achievement or Trophy whoring – which turns your thumbs on?

It’s a strange phenomenon, isn’t it? In gaming years gone by, it was all about beating the game. There was no finer feeling than defeating the end boss and sitting back basking in glory as you watched the credits roll past your bloodshot, late night gaming eyes. Then it all changed.

Blame Microsoft. The introduction of those pesky Gamerscores. No longer was it enough just to play through a game. There were points to be won. Up to 1000 (or more with additional DLC). Bragging rights to be earned. Achievements to be ‘advertised’ in your sigs across all your favourite forums. Then Sony got involved by introducing Trophies on the PS3. Bronze. Silver. Gold. Platinum. Glittering epitaphs of your gaming prowess for all to see.

As a multi-platform gamer, which makes you want to go that extra mile/level/difficulty/hour? For me, it’s simple. Numbers. Honest to god, count on your fingers numbers. You know where you are with them. The higher, the better. Trophies just feels all jumbled up. 160 Bronze. 100 Silver. 28 Gold. 1 Platinum. Whatever? Give me a straightforward total and I’m happy. Today my Xbox Gamerscore stands at 36741. Easy. How do you like yours?

Not a blog post, this is a job blog #andsomejobhunt

That’s right. We’re looking for someone new to join the andsome team. Now we’re not going to tell you much about us here – there are enough links on the left there to give you enough of an idea about us and what we’re like. Suffice to say, we’re a communications agency into recruitment marketing, internal comms, employer branding, social recruiting as well as general marketing and branding too. The whole spectrum from print to online. Join us and you’ll learn about most things.

Helping out with everything from admin and project management to even the chance of some copywriting and creative thinking, if that’s something you’re interested in. You’ll also keep up to date with celebrity and TV gossip from Manda, snowboarding techniques from Jon, some geeky tech stuff from Gary and videogame ‘boredom’ from Mark. What more could you ask for?

Simply, tell us why you’d want to join our andsome bunch and send your CV to more@weareandsome.com and you can follow #andsomejobhunt on Twitter too.

STOP PRESS:

We’ve now found the next member to join our andsome bunch, so the #andsomejobhunt is now done. Thanks for all the interest in our opportunity and extra-special thanks to all those who came in to see us.