Social ‘Protesting’ proves the engagement of Social Media

As I sat on my macbook last night, Twitter and Facebook were alive with the events happening in Libya – from the weekend protests to the live TV speech of Gadaffi’s son, Saif al-Islam. After the successes in Tunisia and Egypt – plus the present protests in Bahrain and forecast for more in Iran and Yemen – can there be any doubt about the effectiveness of Social Media in the ‘real world’?

This isn’t marketing or recruitment – it’s much more important than those, as it is literally about life and death. (Please, let’s take a moment to remember all those who have given their lives in these times.)

It’s not about the latest widgets, cool tech or the effective way to create a ‘community’. No, it’s about the basic driving force at the heart of Social Media – Engagement. Pure human connection. The enabling of focus – whatever the motivation. As a vehicle for spreading ‘the word’ – both good and bad – quickly, effectively and passionately, Social Media is without equal. For the ability to inform, motivate and produce ‘action’, well… with all the recent and on-going events no-one can doubt its power.

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