Sometimes the small things are the most rewarding


It’s not always big budgets that turn a creative on. Nor the chance of your big idea becoming a multichannel, multimedia campaign. Not even the thought that ‘this is an award winner’ (if only it was that easy to recognise that one). No, quite often it’s just a ‘neat’ little concept that feels so right. This was one of those.

It began with our opportunity to re-brand the Central London Retail Personnel Group – a retail and hospitality networking group, formed in 1991 by HR professionals from companies including John Lewis, House of Fraser, Russell & Bromley and Marks & Spencer. We re-named: The Retail HR Circle London. Gave it a contemporary identity. Created and built a new website including a members-only social community area. And this business ‘bag’.

It’s such a simple idea. A gusseted card. Reflecting exactly what the organisation is about. It’s a ‘shopping’ bag. And most importantly, it has personality – standing proud from the sea of ubiquitous square cut corporate flatness.


  1. vanimator Said:

    Nice concept, and i do agree with the post’s title.
    Thanks for the share.


  2. kathy Said:

    yeah nice

{ RSS feed for comments on this post} · { TrackBack URI }

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: