Archive for April, 2010

Social Media and the dying art of recruitment creativity

It’s strange. Or so we think. How the rise of Social media as a recruitment tool seems to be having the adverse affect on recruitment’s creativity. At the end of the day, social media is just another tool. Another method. Another avenue to attract (and retain) the best people for a business. Like in the old days (sic), when newspaper job ads were never the sole route to attract candidates or market employers – neither is social media.

These days more and more people fall into the ‘technology trap’. This is a new API or widget: “It’s so cool and clever, wouldn’t it be great to use it?” That’s what they say. Agencies sound cutting edge to clients as they talk about augmented reality or Open Graph in Facebook. Yes, shouts the client, I want some of that. So off the agency scurries off to produce the ‘campaign’ in double quick time before someone else beats them to it.

What suffers? The creative execution. No longer king of the pile, it’s slipped down the pecking order. Now Technology is the new ‘creativity’, crafted strategy, design and copywriting forgotten. (After all, everyone can write a blog or a job listing can’t they?) “Look what this does!” is the cry of the day, never mind that the actual creative execution is as clichéd as the idea of borderstyle ad book these days.

It’s Fool’s Gold – at the end of the digital rainbow. Upholding the traditional creative and strategic standards and melding them to the new world is the real skill and value of recruitment marketing, employer branding, social recruiting et al.

Isn’t it?

Is website design becoming boring?

jack out of box

That made you stop. Then think “no way” didn’t it? But, how many sites nowadays look like a blogsite even though they’re not? When the internet was in its infancy everyone experimented. The good, the bad and the ugly. Designers and developers played with the media. Nowadays it’s all about compliance and compatability…oh and ticking the right boxes with content. Did I mention boxes? Or Grids. Squared up images. Whitespace. Comment boxes. And social media links.

It feels like everyone plays safe while trying to capture that Web 2.0 (is it still known as that?) vibe. Safety in numbers – if XYZ are doing it like that, then so must we.

Why? As a company, any type of organisation, what’s happened to your personality and differentiators? Do you act like your competitors? Have identical values and similar approach to business? Employ the same type of people? Then why do your sites all start to look the same?

Does ‘auto-updating’ make Twitter less interesting?

You must all have them. People you follow who nowadays just constantly ‘auto-tweet’ where they are and/or what they’re up to. From telling everyone they’re a regular at somewhere via foursquare.com to bragging about their videogaming abilities from ps3heroes.com or raptr.com.

Do we honestly want to know every move you make? (There’s a song in that line I think.) And will we always care how many trophies you’ve won today on the PS3 while we’re still in the office?

Personally I don’t. Many see it as the future. But remember how people used to talk about Friends Reunited in that way too. Or will it be more like Chatroulette? An initial clamour to see what all the fuss is about for a short while, then metaphorically press ‘Next’ and move on.

And if you ever see @andsomepeople or @andsomegamers starting the same, feel free to click Unfollow. I won’t blame you.