Posts Tagged ‘Employer Branding’

The future of recruitment is… now

{ 02/24/2013 @ 6:16 pm } · { Candidate Engagement, Candidate Experience, Employer Branding, Recruitment, Social Media, Social recruiting, Technology }
{ Tags: , , , , } · { Comments (1) }

photo what_zps845bbb34.gif

Direct resourcing has always been around – it just wasn’t as fashionable and some HR/recruitment weren’t so accountable.

Employer Branding was driven by employees way before it became popular to blog about it.

Technology is here – how it’s used is what matters, rather than just what it does.

Social media has had an effect on recruitment for the past 4 years – there’s no need to keep talking about what it could do, it’s what it does that matters.

Talent communities existed before social media or the latest social-enabled ATS technological advance.

Looking for quality candidates, rather than quantity has always been the holy grail.

Candidate Engagement wasn’t just ‘invented’ when organisations started using social media for recruitment.

Word of Mouth about opportunities happened way before you could tweet a link.

Spreading the word of jobs on Social Media is not a problem, it’s how you ‘post’ them that counts.

Website User experience isn’t Candidate Experience – it’s wider than that.

Recruitment marketing has been around for years – it’s quite worrying when recruiters think it’s a relatively new approach.

It’s time to keep it real. Too many conferences that offer the same topics/opinions/case studies will make it stale.

The time for talk is done, the time to do is here.

It’s all about the candidate engagement… of employer branded content

{ 01/29/2013 @ 9:36 pm } · { Awards, Candidate Engagement, Candidate Experience, Employer Branding, Recruitment, Social Media, Social recruiting }
{ Tags: , , , , , , } · { Comments (1) }

EAT. employer brand. Real recruiting effectiveness – in 3 words. That’s how we blogged about it just before it won the Best Employer Brand at the CIPD RMAs last summer. What we didn’t talk about much then was how effective social media can be in bringing (and evolving) Employer Brands to life.

Gone are the days where the good old EVP can be researched and printed in stone. These days, brands must live in the real world, in real time. And definitely not in excel-sheet-driven-land, where content is planned ad infinitum while the rest of the world passes it by.

photo eatcontent_zpsfa9fdd30.jpg

That is the strength of EAT. The message content upholds the employer brand ethos – why say it in 30 words when three will do. It’s put out when it needs to be. Not because it has to be. There’s a vacancy. There’s an update. There’s a different target audience to reach. There’s a short-term #hashtag campaign. There’s a real life event – like sunshine or a Royal Jubilee. There’s a branded update. There’s a recruitment drive. There’s a Pop-Up Recruitment event in days. There’s a promotion. There’s a three word sign photo. You get the picture. That’s what makes it engaging. Because it’s not in your face. Just like the brand. You see, employer branding can also be how you behave as much as what you say, tweet, update and share.

photo EAT3wordpics_zps8a651857.jpg

It can (and should) engage your own people too. In EAT. the shop people use the EAT. Careers Community Facebook page to get internal news more than their internal newsletter. Showing the training, assessment tasks and promotions ‘live’ on social media – means it’s a living Employer Brand – happening as, when and as transparently as possible. Social Employer Branding, we call it.

EAT. are shortlisted in Best use of Social Media, Best use of Mobile and Best Employer Brand at the RADs 2013 tomorrow night. 3 categories. Is it meant to be? We hope so. (In three words, naturally).

It’s all about the Candidate Engagement… #RADs2013 blog series

{ 01/25/2013 @ 8:39 am } · { Awards, Candidate Experience, Creativity, Effectiveness, Employer Branding, mobiles, Recruitment, Social recruiting, TV, websites }
{ Tags: , , , , , , } · { Leave a Comment }

Lucky Cat photo lucky-cat_zps0bda378f.gif

Next Thursday, it’s RAD Awards night. So, it’s time for another of our andsome blog ‘mini series’ inspired by our five shortlists on the night – this year, we have ITV, EAT and the Raymond Blanc Cookery School in the frame.

We’re lucky to have been shortlisted in Emerging Talent Campaign, Best Use of Social Media (twice), Best Use of Mobile and Employer Brand. Once again, we’re extremely proud to have made it this far. And that they all have been recognised for embracing the use of Social Media, not just to recruit but to engage.

This 3 parter will concentrate on the importance of Candidate Engagement – from Employer Branding to the Applicant Experience and a little bit of clever targeting along the way.

It runs from Monday to Wednesday next week.

Leaving us all day on Thursday to sit waving at our lucky cat to bring us luck.

Who wants to be a great place to work?

{ 01/03/2013 @ 8:55 am } · { Effectiveness, Employer Branding, HR, Recruitment }
{ Tags: , , } · { Comments (1) }

oh deer.gif

Every business under the sun – according to most company career websites out there. It’s more often or not the rationale for a new EVP and/or the reasoning for the employer brand. And sometimes, it’s used as the advocate for a social media presence – just to show that ‘we are a great place to work’. The trouble is: ‘Is that it?’

Surely ‘a great place to work’ is in danger of devaluing itself and becoming as worn out a cliché as ‘War for Talent’. The phrase is meaningless. It’s an end to a means. Not the be all to end all. After all, who’d buy into ‘it’s an OK place to work’? Or the social openness of a Facebook page containing videos which proclaim ‘I work here because it’s an awful place to work’? (Then again, at least that would be a real differentiator and show some personality.)

Any good employer brand, regardless of execution or strategy, sells the culture of a business. Is Google just a great place to work for example? All businesses have unique traits that can help them stand apart. Make those the reason why people should work for you. Use that uniqueness as your recruitment champion. That’s what will make you talked about. Tweeted about. Liked. Shared. And not forgetting, applied to.

Standing together under a ubiquitous ‘thought’ achieves none of that. In fact, it more than likely has the opposite effect. And that’s not great, is it?

Lucky ’13

{ 12/31/2012 @ 11:54 am } · { Awards, Candidate Experience, Creativity, Effectiveness, Employer Branding, HR, Recruitment, Social Media, Social recruiting, Technology, websites }
{ Tags: , , , , , , , } · { Comments (1) }

Photobucket

It’s almost 2013 (or it probably will be when you read this).

So, rather than looking back on 2012 or predicting what will happen in 2013, here’s our andsome take on 13 things we’re hoping not to see so much of during the next 12 months.

Copy Heavy Careers Websites.

Employer Blanding.

The Like, Comment, Share Game.

Chip Shop Award Entries.

Token Social Media-ism.

Social Recruiting Conference Overload.

Big Data instead of Big Ideas.

The Over-Importance of Liking and Following.

Design by Powerpoint.

Facebook is just for Recruiting Graduates.

Technology over Real Engagement.

Curating Content rather than Creating Content.

and not forgetting the infamous #NewYearNewCareer

Happy New Year from the andsome bunch.

« Previous entries
Follow

Get every new post delivered to your Inbox.

Join 40 other followers