As Social Media jostles with Job Boards for its place in the recruitment line up, many direct employers think they’ve found the answer. Their auto-announcing ATS. It’s brilliant. Time and effort saving. While taking out the human element if mishtakes. Simply ‘load’ your vacancy on the system and not only does it list it on your own careers site but, by a miracle, it’s out there on Twitter. In all its autobot glory. Wonderful. No tactical tweetage. Never mind ‘creative’ tweeting. No hashtagging into appropriate streams (apart from the ubiquitous #ukjobs or #jobs). Nor any employer (branded) messages. No ‘different’ takes on the robotic *New Vacancy* Job Title – Location – (link) theme. Just a stream of identical broadcasts with only the odd role change.
Now, if you saw a vacancy and had a question – who would you ask? The Twitterfeed? If you didn’t want to receive an answer, then yes. Otherwise… well back on the old email, I guess? And there we thought Social Media was about interaction. Silly us.