There is a Ye Olde Advertising saying: “Any great idea should work on a postage stamp”. (In this digital age many would answer: “What’s a postage stamp?” but I digress.) Nowadays surely the equivalent would be: “Any great idea should work as an Apple App icon”. Look around the App store – loads of logos, tons of icons and many, many poor excuses for both. Squeezed into that small pixel area you’ll find everything from bad clip art, Word document typography and identity use that the designers never allowed for in their brand guideline bibles.
We all know (or should do) that App icon is the ‘shop window’. One of many that iPhone/iPod Touch users love to show off to their friends. As they flip through pages (and pages and pages and…) of digital tools, games and playthings they carry in their pocket. Each App and its icon representing the style of the user.
So why do so many feel like after thoughts to the app they open the door to? Surely if you’re going to spend so long developing it with love, why should it appear that you gave it only a few seconds thought before you pressed the publish button?